~Miguel Alcantar - March 2025

Why Your Business Can’t Afford to Ignore Direct Mail Advertising in 2025

Every day, small businesses struggle to get noticed. Social media is overcrowded, digital ads are expensive, and algorithms constantly change—leaving your business fighting for attention in a noisy online world. What if there was a way to guarantee your message lands in the hands of your local customers, without competing against a thousand other businesses?

Direct Mail Is Not Dead—It’s More Powerful Than Ever

Many business owners believe that direct mail is outdated, but the data tells a different story. According to the Data & Marketing Association, direct mail boasts a response rate of 4.9% for house lists and 2.9% for prospect lists—compared to just 0.6% for paid search and 0.1% for social media ads. That means direct mail generates results up to 49 times greater than digital marketing alone!

And here’s what’s even more surprising: 72% of consumers say they read or scan direct mail advertisements, while only 20% of emails are ever opened. Your customers are bombarded with digital messages they ignore, but when they hold a tangible, high-quality postcard in their hands, they pay attention.

Why a 9”x12” EDDM Postcard Works Like Magic

Imagine a giant, glossy, full-color postcard delivered straight into 10,000 mailboxes in your local area—no spam folders, no ad blockers, just real exposure to real customers.

Here’s why this works so well for small businesses:

✅ It’s Local – Your ad lands in the hands of people who live near your business and are likely to visit.

✅ It’s Big & Unmissable – Unlike small digital ads that get scrolled past, a 9”x12” postcard is impossible to ignore. It’s literally the first thing people see when they check their mail.

✅ It’s Affordable – Instead of paying thousands for solo direct mail, you share the cost with other local businesses. You get premium exposure at a fraction of the price.

✅ It’s Proven to Drive Sales – A study by USPS found that direct mail recipients purchase 28% more items and spend 28% more money than those who don’t receive mail ads.

The Emotional Power of Direct Mail – People Trust What They Can Hold

Think about this: When was the last time you felt something after seeing a digital ad? Now think about the last time you received a physical birthday card from a loved one.

Printed marketing creates a real, emotional connection. It’s not just another ad—it’s a tangible experience that feels more personal, more credible, and more real. That’s why studies show that direct mail is 9x more likely to be remembered than digital ads.

This Isn’t a Want—It’s a NEED for Your Business

Right now, your competitors are fighting for online visibility, throwing money at social media ads that people ignore. But the smartest local businesses? They’re diversifying their marketing—and that’s what keeps them ahead.

Your customers still check their mail every day. They’re waiting to hear from you. If you don’t reach them, someone else will.

Don’t Wait—Lock In Your Spot Before Your Competition Does

We print and mail our 9”x12” EDDM postcards to 10,000 local homes every 5 weeks. There are only a limited number of advertising spaces available, and once they’re gone, they’re gone.

Reserve your space today and make sure your business is seen, remembered, and chosen.

Click below to claim your spot before your competitor does!